5 Common SEO Mistakes You Need to Fix
Do you make these 5 SEO mistakes? At best not, because they are most likely the reason why your website is not found as well as your competitors’.
5 Common SEO Mistakes You Need to Fix:
1. No focus on the users
When optimizing the search engine, not thinking about the users can be compared to the separation of a horse from behind. It is rarely marked by success.
Make sure your website loads quickly and is also optimized for mobile devices. This is the only way to attract happy visitors and ensure that they do not zoom around annoyed or have to wait forever for the site to load.
Once this basis is laid, you should also take care to adequately answer the search intentions of the users. If you provide too little or only superficial content/text on your own website, you probably can’t get a ranking boost for yourself.
Furthermore, you should try to design your website in such a way that it is visited.
Too many pop-ups, slide-ins, and other intrusive elements can theoretically generate more collected email addresses or sales, but in many cases, they mean annoyed users. A good rule is here:
“Would you like to visit this website if it wasn’t yours?”
2. No keyword search
What do you want to be found for? What are your potential customers looking for? What are the best search terms?
These are all questions you should ask yourself when investing time & money in SEO. Thus, the technical term is a washing machine, but end customers search more than 270x more often for the term washing machine.
Anyone who invests all his energy in the wrong search terms or does not do any keyword research at all gives away incomprehensible visitor potential. Here are two articles that you can use to deepen the topic of search term search:
3. No meta data?!
The meta-information in your source code ensures that a (selected) preview is displayed in the search results. If the metas are not set, Google & Co. select this automatically.
Any underpage that potential customers could find via the search engines should…
- a meta title (approx. 70 characters)
- a meta description (approx. 300 characters)
Contain. It should include your main keyword, a call-to-action, and the brand name to generate as many clicks as possible from the search engines.
4. Images without alt-attributes
Search engines are getting smarter and smarter. Even when it comes to recognizing what is visible in an image. Nevertheless, you still need some help.
This is where the alt-attributes come into play.
Instead of simply uploading the images, you should take the time to fill in the alt attributes. But what comes in?
The alt-tags were actually intended as a help for blind Internet users, who could easily read the contents of the image. This is also good thought support when it comes to creation.
What can be seen in the picture?
Side shot of a white Nike sneaker. The model is called “Women’s Air Max 97 Ultra ’17 SE”
Again, it’s worth using the search term you want to find.
5. No URL structure
You should make sure that your websites are well-structured. This means:
- Choose to end URLs with or without “/”, not both!
- Use talking URLs, so no cryptic number & number combinations. A shopper should be able to replicate the URL to get to at least one product category.
We hope with these 5 tips we were able to make sure that your website will soon be found much better in the search results. Be aware of these SEO mistakes.