5 Tips for Simple Keyword Research with Google Tools
Without keywords, nothing works in search engine marketing. Here we show you how to quickly and easily research the right keywords for your website with the Google tools.
Keywords are a central building block in search engine marketing. Even though the focus has shifted and pure keyword optimization is no longer success-oriented, one should know which terms users are looking for.
Here we present which Google tools you can use to find terms that you would like to rank or where the existing ranking could be improved.
1. Google Keyword Planner
You should also return to Keyword Planner after researching with additional tools to determine the search volume of the ideas found. With the search volume, you can prioritize which keywords are most rewarding for optimization measures.
You need a Google AdWords account for Keyword Planner. Even if you don’t want to run paid campaigns, you should set up a free account. Then you will get to the relevant data.
In Keyword Planner, you have the following options for the goal “Find new keywords and retrieve data for search volume”:
You can try all three options, but start with “Search for new keywords using a word group, website, or category.” Click on it and you will be taken to an input mask where you can either enter your product or service as a keyword or the URL of your website or also select from existing categories.
After submitting, you will see the different keywords in the overview.
You can also download this data as a CSV list accordingly.
2. Google Suggest
Google Suggest, also known as Autocomplete, provides search suggestions based on the first characters that were entered. This means you can use Google Suggest during normal Google search.
You can enter your keyword and then type in different initial letters to see various suggestions for additions.
3. Google Search Console Report
The Google Search Console (formerly Webmaster Tools) provides data about keywords for which your page already has impressions in Google Search. This allows you to bet on combinations that you haven’t focused on before, but that is already relatively good. You can also see here which CTR has been reached, i.e. whether your search result has actually been clicked.
You can reach the report in the Search Console under Search Queries – Search Analysis. For example, you can filter by searches or pages and sort the key figures clicks, impressions, CTR, and location. Pay special attention to keywords with high CTR, because your pages are perceived as particularly relevant for these searches. This is ultimately also a very positive signal for Google ranking.
4. Google AdWords Search Report
You can only evaluate this report if you’ve already AdWords ads on the search network. Then you have selected and created corresponding keywords to be displayed with an ad. However, various keyword options do not always trigger the ads only with them.
Examples: You have booked jeans as largely suitable, then the corresponding ads can also appear for search essays such as pants, leggings, or shorts.
Or you have booked the appropriate word group “buy shoes”. Then the ads can also be bought in green shoes or buy cheap shoes.
This data can be found in the search query report, which can be reached under the keyword report in the account.
You can analyze directly which terms have already achieved good performance without having been booked directly. Use these keywords for organic search.
If you’re not running AdWords yet, you might want to consider it – after all, transactional searches now show up to four ads above the organic results.
5. Google Trends
Google Trends can be used to assess current or seasonal topics in relevance. Enter your product terms in the search and determine if there are special peaks that are often searched for. Or can you see that there is much less search at certain times?
With this information, you can optimally plan your sales and optimization strategy.
In addition, the tool shows related search terms later in the tool, which you can also consider.
Use all of Google’s available data sources to learn more about your audience’s search behavior and terminology. There is no need to keep order, but rather you have to repeat some tools several times and vary the request.